CLIENT:
Curative

PROBLEM:
Encourage doctors to think of Curative first when dealing with a wound that will not heal instead of trying to take care of it themselves.

SOLUTION:
Create a unique direct mailer to doctors. It demonstrated the benefit of Curatives services by comparing a cut golf ball to a wound that needs immediate specialized attention.

HEADLINE:
You know what it can do to your game. Imagine what it can do to a patient’s life

INTRO BODY COPY:
You wouldn’t play a round of golf with a cut ball. You'd replace it without thinking twice. So imagine living with a chronic, nonhealing wound when in truth, you didn’t have to.