CLIENT:
HBOC

PROBLEM:
Introduce the benefits of the new Contract Management Software to hospital billing administrator decision makers.

SOLUTION:
Create a unique direct mailer that cut through the clutter. It contained a pair of pants and a card with a real dollar in the pants pocket. It demonstrated the benefit of finding missing billing dollars they never new were there.

POCKET CARD HEADLINE:
Don’t you love finding money you never knew you had?

BOX CARD HEADLINE:
HBOC’s Pathways Contract Management application can help you find thousands of dollars you never knew were there.