CLIENT:
HBOC
PROBLEM:
Introduce the benefits of the new LaserArc™ Software to healthcare administrators in charge of records systems.
SOLUTION:
Create a unique direct mailer poster. The sponsor of the poster was a fictious organization that fears the demise of their beloved greenbar paper. This organiaztion called ”The Greenbar Preservation Alliance” warns people about benefits of the evil new software.
INTRO BODY COPY:
We want to alert you to a serious threat to one of America’s great historical resources. Something that has become a big part of all of our lives — greenbar paper. We, the members of The Greenbar Preservation Alliance, have determined the source of this threat. And if something isn’t done to stop HBOC’s LaserArc™ suite immediately, our precious greenbar could vanish completely from our hospitals. Our clinics. Even our private practices!