CLIENT:
The Health Connection

PROBLEM:
Introduce a new nurse advice call center by getting the attention of hard to reach
physicians who desire expert advice for their patients when they can’t be there.

SOLUTION:
Create a magazine ad that broke through the clutter of the typical nurse advice line ad. Position The Health Connection as the best resource when physicians need time off and peace of mind.

AD BODY COPY:
The last thing doctors need at home is after-hours patient calls. That’s why we’re introducing The Health Connection. Our registered nurses can give you some peace and quiet by handling your patient’s questions — nights and weekends. But, if one needs your attention, we’ll contact you. So, you’ll finally have some time to spend with your teenager. Before he quits school to join the punk-rock band Fungus. To learn more, give us a ring.