CLIENT:
Scott & White Health System

PROBLEM:
A large competitor was coming to the area. The client wanted a branding campaign that reminded the consumer that they really cared about keeping them healthy. They wanted to show the consumer why they should to stay with Scott & White. The client also needed materials to help celebrate their 100 year anniversary.

SOLUTION:
A branding campaign which consisted of TV, posters and newspaper ads. The campaign reinforced the message that Scott & White had been in the community for 100 years taking care of their health no matter what they grew up to be. The tag, “Because we live here, too” was used to illustrate Scott & White’s commitment to keeping you and your family healthy. Survey results showed the campaign successfully reminded community members that Scott & White really cared. The TV spot was a Clio finalist.

AD BODY COPY:
Odds are you never thought you'd be a driving instructor. Well, we often learn what we’re best at [fig. 1], long before we know it. But that’s OK. Because folks around here just have a way of growing up to be what they’re supposed to be. Sort of the way Scott & White has grown up. So whatever you turn out to be, we’ll be there. With the best health care around. To help keep you – and Central Texas – healthy. Just like we have for over one hundred years. Because we live here, too.