CLIENT:
Glendale Memorial Hospital and Health Center

PROBLEM:
Physician Referral Campaign: Drive more patients to choose a new doctor affiliated with Glendale Memorial.

Heart Health Campaign: Make people aware of early signs of a heart attack and encourage them to seek immediate treatment.

SOLUTION:
Create a series of newspaper ads featuring the intro copy in the shape of the stories subject.

Physician Referral Campaign: Told a funny story about a situation that required a good doctor.

The Heart Health Campaign: Presented a detailed story about a person that needed heart attention. The educational stories made you think about being proactive about your own heart health by scheduling a doctor visit before you need heart help.

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PHYSICIAN REFERRAL AD BODY COPY:
Right now, thousands of folks like you are struggling to pick a doctor from some HMO booklet. Well, Glendale Memorial Hospital can make it easier.

Many of the doctors in the Huntington Provider Group at Glendale Memorial Hospital have been specially trained as members of our Put Prevention Into Practice program — PPIP.* It’s a revolutionary wellness program that helps them keep track of your personal health needs. So they can schedule you for appropriate exams and periodical checkups. You just follow their advice. That’s what managed care should be. But only our doctors have it.

Stop fishing for a doctor. Call Doctor Finder, at Glendale Memorial Hospital, at 818-502-BEST, for your free Physicians Guide, or to find out if your doctor is a member of PPIP. We’ll help you land the right one.

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HEART HEALTH AD BODY COPY:
You could be getting the warning signs of a heart attack and not know it.

People often mistake the warning signs like tightness in the chest, pain in the back or arm, shortness of breath, nausea, sweating and even dizziness as being “just a little out of shape”. Or maybe the flu.

Often, it's nothing. But.... it's just not worth the risk. If someone you know has these symptoms, bring them to the Glendale Heart Center. Because if it's a heart attack, we've got advanced drugs and artery-clearing procedures that can help stop it on the spot. Greatly improving their chances of survival. And minimizing damage to their heart.

Sure, you can teach Max to fetch. But you can't teach him to spot a heart attack. Call the Glendale Heart Center. Get to know us, before you need us.